App-Fueled Fitness: Market Shifts and Strategies (2023-2029)

Fitness App Market was worth US$ 6.48 Bn in 2022 and total revenue is expected to grow at a rate of 21.4 % CAGR from 2023 to 2029, reaching almost US$ 25.19 Bn in 2029

 

Fitness App Market Overview:

The purpose of this research is to offer an overview of the Fitness App industry as well as thorough market segmentation by segments and geographies. The study includes vital information on the market positions of the top Fitness App organizations, as well as major industry trends and possibilities.

The study also focuses on the major industry players in the Global Fitness App market, including information such as company biographies, product images and specifications, capacity, production, price, cost, revenue, and contact information. This research looks into global, regional, and company market trends, volume, and value. This study examines the whole Fitness App Market Size from a worldwide viewpoint, evaluating historical data and making projections.

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Fitness App Market Scope:

Following the completion of market engineering, which included calculations for market statistics, market size estimations, market projections, market breakdown, and data triangulation, extensive primary research was conducted to gather information and verify and validate key figures. Both top-down and bottom-up approaches, as well as numerous data triangulation methods, were widely used throughout the market engineering process to achieve market estimation and forecasts for the overall market segments and sub-segments offered in the Fitness App market study. In order to give vital information throughout the report, extensive qualitative and quantitative analysis is done on all statistics gathered during the whole market engineering process.

Top-down and bottom-up approaches are used to validate the market size and estimate the market size by different segments. The market estimations in the research are based on the sale price (excluding any discounts provided by the manufacturer, distributor, wholesaler, or traders). The percentage splits, market shares, and segment breakdowns are computed using weights assigned to each segment based on usage rate and average sale price. To determine the country-wise splits of the overall market and its sub-segments, the percentage adoption or usage of the given market Size in the relevant area or nation is employed.

Fitness App Market Segmentation:

The market is further divided into three segments based on type: Activity Tracking, Diet Nutrition, and Exercise Weight Loss. The exercise and weight loss segment held the major proportion of 54.7% in 2022 due to the rising prevalence of obesity. The World Health Organization reports that between 1975 and 2022, the prevalence of obesity tripled. An analysis by the Global Burden of Disease in 2022 found that 8% of the world's population died from obesity. Additionally, it is anticipated that growing public awareness of the harmful health effects of obesity, including diabetes, cancer, and cardiovascular disease, will propel segment expansion. Exercise and weight-loss apps come with features like personal trainers, weight-loss logbooks, video and audio tutorials, timers, and the ability to pair with other devices. 

The market is divided into submarkets based on platform, including iOS, Android, and others. iOS had the largest revenue share of 52.6 percent in 2022. Growing customer acceptance of iOS is one of the main factors propelling the growth of this market. After the iOS 14 upgrade was released in September 2021, about 26% of owners of iPhones, iPods, and iPads had installed it in five days. Additionally, the growing use of iOS devices is driving the segment's growth. As per Apple Inc., there were 1.5 billion active users of Apple devices in the first fiscal quarter of 2021, up from 1.4 billion in the previous quarter. Among the fitness applications for iOS are Nike Training Club, Fitocracy, MyFitnessPal, FitStar, Fooducate, and Strava.

 

The market is divided into three sub-sectors based on devices: wearables, tablets, and smartphones. With a revenue share of 676.6% in 2022, smartphones held the largest share. One of the main factors propelling this segment's growth is the rise in the number of smartphone users worldwide. It is projected that 75% of people worldwide will own a smartphone by 2022, up from the current percentage of 65%. 49% of people used their mobile phones to access the internet in 2021, according to the Mobile Economy Survey. The market is expanding in part because more people are using smartphones to access the internet. The market for wearable technology is anticipated to grow rapidly during the forecast period. As consumers become more conscious of their health and wellness, wearables are growing in popularity.

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Fitness App Market Key Players:

Acquisitions, partnerships, and collaborations were among the inorganic growth strategies mentioned in the industry. Industry participants in the Fitness App market are expected to profit from strong future growth possibilities due to rising demand. The following are a few firms involved in the global Fitness App industry.

1. Fooducate
2. Google
3. Kayla Itsines
4. Myfitnesspal, Inc.
5. Nike
6. Noom
7. Adidas
8. Appster
9. Asics America Corporation
10. Azumio, Inc.
11. Fitbit, Inc.
12. Fitness keeper
13. Polar Electro
14. Under Armour, Inc.
15. Willowtree, Inc.
16. APPLICO INC.
17. Aaptiv Inc
18. Appinventiv
19. Samsung Electronics
20. Tom-tom
21. Lenovo
22. Grand Apps

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Fitness App Market Regional Analysis:

The research also includes a comprehensive PESTLE analysis for each of the five areas, namely North America, Europe, Asia Pacific, the Middle East, Africa, and South America, after examining the political, economic, social, and technological variables influencing the Fitness App market in these regions.

COVID-19 Impact Analysis on Fitness App Market:

As a result of the COVID-19 outbreak, customer behavior has transformed throughout all sectors of society. Industries, on the other hand, will need to adjust their strategies to account for altering market supplies. This study gives an outline of the COVID-19's impact on the Fitness App market and will help you build your business in compliance with the new industry standards.

Key Questions Answered in the Fitness App Market Report are:

  • What will be the Fitness App market's CAGR throughout the projected period?
  • Which market category emerged as the market leader in the Fitness App industry?
  • Who are the key players in the Fitness App market?
  • How big will the Fitness App market be in 2027?
  • Which firm had the biggest market share in the Fitness App industry?

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