These A-listers celebrities are inspiring beauty founders

Get to know the beauty brands your favorite celebrities established


We all love following celebrities, from their fashion style to their makeup brands, and these multi-talented Hollywood stars and influencers are beauty enthusiasts and successful entrepreneurs. Get to know the top celebrities who are not only drop-dead gorgeous themselves but kickass beauty founders.

Fenty Beauty by Rihanna


Fenty Beauty by Rihanna, according to Cosmetify, is the most successful celebrity beauty brand, with a score of 67.15! Fenty Beauty has swiftly risen to become one of the most well-known brands in the beauty business since its debut in 2017. Rihanna is clearly serious about making her imprint on the cosmetics business, with a varied product line that includes everything from foundations and concealers to blushers and bronzers.


With 10.7 million Instagram followers and 5.06 million mentions, the brand has proven to be extremely popular among customers who are constantly willing to show off their Fenty looks. This widespread appeal is reflected in revenue statistics of £404 million ($560 million).


Fenty Beauty is a big part of why Rihanna is the wealthiest female singer on the planet. Her inclusive foundation and concealer ranges, which came out with 40 and 50 colors, respectively, received excellent reviews. Time magazine even called it "innovation of the year" in 2017.


Good Dye Young by Hayley Williams


Some celebrity cosmetic businesses may appear to be a waste of money, while others feel fated like Hayley Williams' Good Dye Young. The Paramore lead singer, who is almost as well-known for her bright hair colors for her incredible vocals, founded the hair-dye firm with beauty guru and good friend Brian O'Connor in 2016. It quickly captured the hearts and hair follicles of those who are tired of brown and blonde colors and want to take control of their appearance.

Rare Beauty by Selena Gomez

Rare Beauty solidified Selena Gomez's already strong influence on the beauty market — and with objectives other celebrities hadn't highlighted — as one of the most eagerly anticipated celebrity beauty brand launches of 2020. "Beauty does not have to be defined by a like, a remark, or your physique," she told Allure just before the Sephora launch. "We were always under the impression that [Rare Beauty] would be about mental health and establishing a safe space for people to connect the entire time we were making it." The line has been a tremendous popularity because of that candidness and high-quality items that have made cosmetics feel like fun again, rather than a high-pressure chase of some ever-changing, unattainable standard.


Rare Beauty, Gomez's most recent venture, is only accessible on the company's website or at Sephora. Amanda Krause of Insider gave the brand's collection a positive review, calling it "one of the finest celebrity collections I've ever tried."

Krause also revealed that the company will donate $100 million over the next ten years to "improve access to mental-health treatments, with an emphasis on marginalized areas," and that Rare Beauty will donate 1% of all yearly sales to its Rare Impact Fund.

Flawless by Gabrielle Union


Gabrielle Union is perfect in every way, but she chose to apply the word to her hair-care brand. The curl-centric collection was designed with famous hairdresser Larry Sims, who knows a thing or two (thousand) about treating and styling coils, braids, wigs, and more. It was first released in 2017 and then again in 2020. Union stated in a statement announcing the brand's relaunch, "We were devoted to finding the right balance of high-quality, affordable products for all sorts of textured hair to promote flawless beauty through choice and variety."


Lauren Conrad Beauty by Lauren Conrad


Lauren Conrad has dabbled in a variety of businesses after graduating from college "The Hills are a beautiful place. She's the author of nine books, including fiction and nonfiction, and the founder of the LC Lauren Conrad lifestyle brand. She also co-founded The Little Market, an online fair trade marketplace.


She said in 2020 that she intends to add another hyphen to her lengthy list of titles: cosmetics mogul. On Instagram, Conrad said, "I'm ecstatic to introduce @laurenconradbeauty! This collection has been in the works for years, and I am finally able to share it with everyone." According to her, all of the items are "clean, ecologically friendly, ethically sourced, cruelty-free, and vegan," according to her.

The complete first collection, including liquid highlighter, liquid eyeliner, lipstick, lip and cheek tint, and lip gloss, is now available for purchase.


Humanrace by Pharrell Williams

For years, Pharrell has led our list of celebrities who most likely have an aging portrait of themselves in the attic. And it turns out that, in addition to having outstanding genes, he's always had a passion for skin care, which led to the creation of Humanrace in late 2020. It has wellness undertones, like so many other businesses that recognize and capitalize on the apparent relationship between skin care and self-care, but not in the traditional sense. "We aim to make wellness more accessible to everyone. And I'm not attempting to be like any other wellness company "'I told Allure,' he said. "Everything we do is based on outcomes, answers, and sensations."

Kylie Cosmetics by Kylie Jenner 


Kylie Jenner, a worldwide reality star, comes in second with her cosmetic business Kylie Cosmetics, which barely misses out on first place with a score of 67.05. Kylie Jenner's move into the realm of business has proven to be a successful gamble, with her firm pulling in yearly revenue of £141 million ($195 million), catapulted to popularity by the ever-popular Keeping Up With The Kardashians.


Kylie's experience in reality television may have aided her understanding of how to reach people through various media, such as internet platforms and social media, which is a valuable advantage when marketing a business. Perhaps this helps to explain how Kylie Cosmetics has amassed a 25.2 million-strong Instagram following.


Kylie Cosmetics' $360 million value was part of what made Jenner the "youngest self-made billionaire" (a claim that was later revealed to be overstated).


Of course, Jenner's lip kits are the most well-known component of her cosmetics business, but Kylie Cosmetics offers a lot more. Eyeshadow, highlighter, eyeliner, and other products are also available from the brand.


Keys Soulcare by Alicia Keys


It's a stretch to call Keys Soulcare a beauty brand. Yes, its main items are skin-care products, and yes, it's a member of the E.L.F. family, but there's much more to Alicia Keys' 2020-launched business than meets the eye. The ceremony, to be precise. Keys told Allure, "What I've discovered is that I need to be able to have the space for me - I need to be able to have a few minutes." "It doesn't have to take a long time, only a few minutes to truly take care of the exterior and inside," says the author.


Kora Organics by Miranda Kerr



Kerr is one of the most well-known models in the world, so her decision to focus on skincare and cosmetics isn't surprising.

Kora was created in 2009 after she spent 18 months "studying nutrition and health psychology" at an Australian institution. Kora is still doing strong a decade later, and is now available at Sephora in the United States. Face mists, toners, and serums, as well as lip tint and aromatherapy, are all available.


Happy dance by Kristen Bell 


We've all got that one buddy that persuaded us to try CBD-infused cosmetic products, and if we don't, we have Kristen Bell. The actor and philanthropist, who is a big fan of cannabidiol, created Happy Dance in 2020, and she told Allure that it was inspired by a lot more than simply moisturizing. "As often as we speak about the weather, mental health has to be the default discussion," she added.

About-Face by Halsey


In January, Halsey announced the brand on Instagram, noting that she has always done her own cosmetics for red carpets, gigs, and music videos.

"[Makeup] is one of my biggest passions, but I've always believed that makeup should make you feel cool, not make you look flawless. I've been working on this for years with an excellent team, and I hope you can detect my DNA throughout. It's also cruelty-free and vegan "she penned

Eye shadow, highlighter, lipstick, and other cosmetics are available at About-Face. Amanda Krause of Insider tested the collection in February and enjoyed how the pieces produced striking ensembles. Paint-It Matte lipsticks, Shadowsticks, and Matte Fluid Eye Paints are among her favorites.


 KKW Beauty by Kim Kardashian West


Kardashian West's business interests include KKW Beauty. She also has a fragrance brand and an app called Skims solutionwear.

KKW Beauty sells cosmetics that are comparable to Kylie Jenner's, and the two frequently cooperate on limited-edition KKW x Kylie items.


Pattern Beauty by Tracee Ellis Ross


Tracee Ellis Ross is the human equivalent of a gorgeous 70-degree day, and we wish we could bottle her essence and soak it up whenever we're feeling blue. Unfortunately, science hasn't yet made it feasible; nevertheless, the fact that she's bottled up some incredible hair-care formulations is pretty much the next best thing. Pattern Beauty is as much about the actor's personality as it is about the originality of everyone who utilizes the goods. She told Allure, "Pattern is a continuation of a tale that I've always conveyed through all of the roles that I've played." "It's all about occupying space. It's about being yourself and being accepted and appreciated for who you are. For that reason, you are who you are."


Taraji Hair  by Taraji P. Henson


Hair has always been a big part of Taraji P. Henson's life — even her identity — since she grew up going to salons and learning how to style her hair. Even while her unstoppable skill and determination propelled her to stardom as an actress, it's only natural that she'd create TPH by Taraji, a hair-care brand aimed at everyone. "I don't want people to believe that I'm a jerk.


Flower Beauty by Drew Barrymore


Flower Beauty was initially exclusively available at Walmart when Barrymore launched it in 2013. "I've been in a makeup chair since I was 6 years old and had the luxury of working with the stars of the beauty business," she told Business Insider in 2016.

When Flower joined with Ulta in 2018, the brand expanded even further. Her cruelty-free collection now includes eyeshadow palettes, mascara, and blush, as well as brushes, blenders, and beauty bags, as well as a fragrance brand.


Henry Rose by Michelle Pfeiffer

Michelle Pfeiffer might have followed in the footsteps of so many — so many! — celebrities and established her own elegant perfume line, which you might not have recognized was hers. Henry Rose is a new brand that combines deliberate luxury with a focus on clever formulation. "No, we're not going to produce the most 'natural' scent we can,' which is a word that I think people are already confused about. We're going to create the safest scent possible "Her priorities were revealed to Allure.

The Honest Company by Jessica Alba


The Honest Company was created in 2011 as a means for new parents to get their hands on entirely non-toxic baby and housekeeping goods, such as baby wipes and diapers.


Alba's brand has now grown to encompass cosmetics and beauty items. Liquid lipsticks, face oil, liquid eyeliner, and mascara are among the company's best-selling products, according to its website.

Even Meghan Markle's makeup artist swears by Honest's "Magic Balm," which he uses on collarbones, eyelids, and lips, according to Insider.

Scarlett Johansson will release makeup line in 2022


Scarlett Johansson revealed in June 2021 that she will start the line alongside Kate Foster, who formerly worked at Victoria's Secret's cosmetics division and at Juicy Couture. It's unclear what products they'll be launching or whether their concentration will be on cosmetics or skincare.

"I've always been captivated by the transforming power of beauty," Johansson said in a statement announcing the partnership. "From the time I was a teenager, my mother instilled in me a love of self-care. I took a step back from my beauty deals a few years ago with the intention of developing something that was truly myself. As a result, the approach to beauty is simple and approachable."


Hey, Humans by Jada Pinkett Smith


Jada Pinkett Smith is the co-founder and creative director of Hey Humans, a company she hopes will pave the way for more sustainable packaging in the beauty and personal-care industry. The brand's body products and toothpaste, which are almost entirely free of plastic, are no less simple or pleasurable to use than their less sustainable rivals – and no more expensive. In fact, the brand is presently limited to Target, with nothing costing more than $6.

Jeffree Star Cosmetics by Jeffree Star 


Despite some controversy, Jeffree Star is one of the most well-known YouTube personalities, with beauty videos and cosmetics instructions earning him the title of world's wealthiest YouTuber. With such a history, it's only logical that Jeffree would venture into the beauty market and launch his own cosmetics brand.


Jeffree Star Cosmetics, which began with three Velour liquid lipsticks seven years ago in 2014, has grown to be a great success. This is a beauty business that is here to stay, with sales of £75.5 million ($105 million) and millions of dedicated social media followers.


Sienna Naturals by Issa Rae


Issa Rae has transformed into a casual cosmetic chemist since becoming the co-owner and face of Sienna Naturals. The talented comedian has developed a healthy fascination with ingredients. She told Allure shortly after joining the Sienna Naturals team for a rebranding, "I believe ingredients are incredibly essential, especially thinking about how the prior products that I've used have all been largely focused on style." "I believe it's been going to the base of hair care, making sure your scalp is healthy, [understanding] the components, and making sure you're not altering your natural texture or the existing oils in your scalp," she says.


 JLo Beauty by Jennifer Lopez


"Sunset glow... #JLoBeauty coming soon," the "Hustlers" star captioned a photo of herself in August, revealing that her business was on the way after she filed a patent for it in December 2019.

Eye cream, serum, masks, and tinted moisturizer are among the products available at JLo Beauty. Amanda Krause of Insider tested the brand for a week and saw a glow on her face after using it, but she also discovered that several of the products hurt her skin.

Cindy Crawford - Beauty with a Purpose

Cindy Crawford is famous for a variety of reasons, one of which is that she was an early entry in the celebrity beauty brand competition. We can still recall the supermodel talking about an apparently magical melon extract alongside cosmetic surgeon Jean-Louis Sebagh in the brand's infomercials, which were released in 2005. The skin-centric company has lately expanded into hair-care, and the products have garnered a significant following in the years since its inception – certainly, if they've lasted this long.

Florence by Mills, Millie Bobby Brown


Brown revealed Florence on Instagram in August 2019, calling it the love of her life and admitting that she'd been keeping it a secret for two years.

Her great-grandmother inspired the business, which includes masks, facial mist, brow gel, concealer, and face cleanser, among other items.


Kesha Rose Beauty by Kesha


Kesha has been thinking about what she'd want in a cosmetics line for nearly as long as she's been a pop artist, and it only took a year of working with HipDot to land on what will first launch under the Kesha Rose Beauty banner in late 2019. "I worked in my brain for a decade on what I wanted my cosmetics brand to be," she told Allure. While Kesha's own style shifts between glam, natural, edgy, and everything in between on a regular basis, she knew she couldn't skimp on one aspect of the products: glitter, and plenty of it.


Goop Beauty by Gywneth Paltrow


Gwyneth Paltrow started Goop as an email newsletter in 2008. Over a decade later, it's become her primary focus, spawning an e-commerce store, a podcast, a Netflix reality show, pop-up events, health summits, and a print magazine, as well as a fair amount of controversy.

Goop's online store carries a variety of brands, but it also has its own Goop Beauty line. Face and eye creams, exfoliators, serums, face peels, a face massage roller, and other products are available.


 Casa Zeta-Jones by Catherine Zeta-Jones



Casa Zeta-Jones is Catherine Zeta-Jones' full-fledged lifestyle business, not simply a cosmetics line. (And, sure, I'll take one Catherine Zeta-Jones lifestyle with me.) But the cosmetics section of the collection, which was designed with the aid of Wunder2, has piqued our interest. Understandably, this color-cosmetics business has a restricted palette because these are hues that Zeta-Jones would wear to get her distinctive seductive appearance.


Victoria Beckham Beauty by Victoria Beckham


Victoria Beckham Beauty was launched in September 2019 by Beckham, who is already a successful music star and fashion designer.

The cosmetic items are pricey, as is everything Beckham produces, with a primer/moisturizer hybrid costing $145 and a serum costing $210. Some cosmetics, such as $28 eyeliner and a $56 eyeshadow pallet, aren't as pricey.


 Josie Maran Cosmetics by Josie Maran 


Josie Maran's success may have appeared to begin with her namesake skin-care brand to young'uns. For the rest of us, though, we know Maran as one of the most famous supermodels of the late 1990s and early 2000s, when she was a face of Maybelline New York and adorned many magazine covers. Thanks to a popular argan-oil-centric range of face and body products, the brand has been a Sephora and QVC fixture for years. Maran's commitment to openness has become a wider trend in the business due to its success. "Know where your ingredients come from and keep in mind that all-natural or organic goods have a short shelf life," she told Allure.


Haus Laboratories by Lady Gaga


Fans have been waiting for it for a long time, but Gaga eventually revealed in 2019 that she was launching a cosmetics brand called Haus Laboratories.

The goods are available for purchase on the company's website or through Amazon.


 Iman Cosmetics by Iman


Inclusion is still a problem in the cosmetics business, with several manufacturers being chastised for not having a diverse enough foundation color selection. That is why Iman is regarded as a pioneer in the community. Iman Cosmetics, which she founded in 1994, is a line of cosmetics designed exclusively for people of color. When compared to larger companies that dedicate three to four hues to deeper tones, the company provides 16 foundation shades, which may not seem like a lot, but it's a game-changer. Her brand, however, is much more than just a foundation. It essentially contains everything you could require.


Being a star is one thing, but being the CEO of a beauty company is quite another. It allows followers of these Hollywood celebs to gain insight into their causes and makeup preferences through the makeup brands they created, and we'd want to try them all!


Nicole Valdez

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