Toys and Games Market Analysis and Key Players' Role in Driving Growth

Growing popularity of pop culture which is creating a high demand for limited edition character merchandise is expected to drive toys and games market

The global toys and games market size was USD 308.12 Billion in 2022 and is expected to register a revenue CAGR of 4.7% during the forecast period. Factors such as growing popularity of pop culture which is creating high demand for limited edition character merchandise, rising demand for mobile games and e-sports among Generation Z and millennials, along with shifting dependency on Science, Technology, Engineering, and Math (STEM) toys for incorporating ‘Learning through Play’ culture to make education easier and fun-loving are major factors driving the toys and games market revenue growth.

The research report on the Toys and Games market is formulated through extensive primary and secondary research along with qualitative and quantitative analysis of vital aspects of the market. The insightful data is further validated and verified by the industry professionals. The report strives to offer deeper insights into the overall market scenario of the Toys and Games business sphere.

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The leading market contenders listed in the report are:

Lego System A/S, Mattel, Tomy, Spin Master, Ravensburger, Playmates Toys Limited, Clementoni Spa, Konami Digital Entertainment, Jakks Pacific, Inc., Sanrio Co., Ltd., Thames Kosmos, LLC., Bandai Namco Holdings USA Inc., Ubisoft Entertainment, Dream International Limited, MGA Entertainment, LeapFrog Enterprises, Inc., Vivid Imaginations UK, Funko, Nintendo of America Inc., and Activision Publishing, Inc. among others

The research study examines historic data from 2018 and 2020 to draw forecasts until 2030. The timeline makes the report an invaluable resource for readers, investors, and stakeholders looking for key insights in readily accessible documents with the information presented in the form of tables, charts, and graphs.

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Market Overview:

The report bifurcates the Toys and Games market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.

Segments Covered in this report are:

  • Toys and Games Product Type Insights: Revenue, USD Billion; 2019-2032)

    • Dolls and Action Figures
    • Board Games
    • Puzzles
    • Outdoor and Sports Toys
    • Electronic and Video Games
    • Construction Toys
    • Plush Toys
    • Educational Toys
    • Others



  • Toys and Games Price Range Insights: (Revenue, USD Billion; 2019-2032)

    • Premium Toys
    • Mid-Range Toys
    • Budget Friendly Toys



  • Toys and Games Material Insights: (Revenue, USD Billion; 2019-2032)

    • Metal
    • Wood
    • Plastic
    • Fabric and Textile
    • Mixed
    • Others



The research report offers a comprehensive regional analysis of the market with regards to production and consumption patterns, import/export, market size and share in terms of volume and value, supply and demand dynamics, and presence of prominent players in each market.

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Regional Analysis Covers:

North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key reasons to buy the Global Toys and Games Market report:

  1. The latest report comprehensively studies the global Toys and Games market size and provides useful inference on numerous aspects of the market, such as the current business trends, market share, product offerings, and product share.
  2. The report offers an insightful analysis of the regional outlook of the market.
  3. It offers a detailed account of the end-use applications of the products services offered by this industry.
  4. The report holistically covers the latest developments taking place in this industry. Therefore, it lists the most effective business strategies implemented by the market rivals for ideal business expansion.

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