Data Management Platforms Market Report Overview
The report provides an analysis of both the current and future conditions in the Data Management Platforms market, delivering valuable insights and the latest information across essential segments. Within the context of the Data Management Platforms market, the study covers crucial research areas like revenue generation, sales, and overall income. In order to offer a thorough evaluation, the report presents two distinct scenarios that encompass the entire range of the Data Management Platforms market, including the projected Data Management Platforms sales during the forecast period.
Data Management Platforms Market size was valued at US$ 2.82 Bn. in 2022 and the total revenue is expected to grow at a CAGR of 14.8% through 2023 to 2029, reaching nearly US$ 7.42 Bn.
Data Management Platforms Market Report Scope and Research Methodology
The primary goal of the Data Management Platforms market report is to offer a comprehensive analysis using clear and straightforward language. The study encompasses all the prominent companies and key aspects within the Data Management Platforms market, evaluating various measures like volume, share, growth, and strategies. This research not only assists established businesses in refining their operational plans but also provides future entrants with strategic recommendations. MMR's research undertakes a thorough exploration of the Data Management Platforms market, highlighting the foremost global companies based on metrics such as volume, share, strategies, and growth. The report further supplies strategies applicable to both existing industry participants and prospective Data Management Platforms market entrants. Moreover, the global report for the Data Management Platforms market presents a meticulous breakdown of regional share distribution, accompanied by an examination of growth drivers in those specific regions.
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Data Management Platforms Market Regional Insights
North America dominates the Data Management Platforms market during the forecast period 2023-2029. North America is expected hold the largest market share of xx% by 2029. North America region is the leading adopter of technological developments. Due to the growing number of online customers and internet penetration, North America is expected to hold the highest share of the data management platforms market. The proliferation of connected devices, and also technical advances, has augmented the use of data sharing and management across networks in North America region. These are the major factors that drive the growth of this region in the Global Data Management Platforms market during the forecast period 2023-2029.
Data Management Platforms Market Segmentation
by Data Source
First Party Data
Second Party Data
Third Party Data
the market is segmented into First Party Data, Second Party Data, and Third Party Data. First Party Data segment is expected to hold the largest market share of 14.8% by 2029. First-party data is the most essential data as the source of data gathering has a form of direct relationship with the brand. They are either current or potential customers. Marketers are exploiting this data to convert potential customers into customers and sell items to present customers, resulting in widespread use of data management platforms. These are the key drivers that are expected to drives the growth of the first party data segment in the global market during the forecast period 2023-2029.
by Deployment Type
Cloud-based
On-premise
by End-User
Media Agency
Brand/Retailer
Publisher
Ad Network
Others
the market is segmented into Media Agency, Brand/Retailer, Publisher, Ad Network, and Others. Ad Network segment is expected to grow rapidly at a CAGR of 14.8% during the forecast period 2023-2029. For both advertising and marketing, Data management platform (DMPs) can support to activate the data of the customer. The most common use case is used to form customized audiences at scale for use in programmatic advertising campaigns. It is generally used due to the capacity of DMPs to integrate effortlessly with other features of the ad network ecosystem such as data exchanges and demand-side platforms (DSPs).
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Data Management Platforms Market Key Players
1. eXelate, Inc.
2. Krux Digital, LLC
3. Lotame Solutions, Inc.
4. Cxense ASA
5. KBM Group LLC
6.Turn Inc..
7. Rocket Fuel, Inc.
8. Neustar, Inc.
9. Adobe Systems Incorporated
10. Oracle Corporation
11. SAS Institute
12. SAP SE
13. Cloudera Inc.
14. Informatica
15. Actian Corporation
16. Hitachi Ltd.
17. CA Technologies
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Key Offerings:
- Past Market Size and Competitive Landscape (2017 to 2021)
- Past Pricing and price curve by region (2017 to 2021)
- Market Size, Share, Size Forecast by different segment | 2023−2029
- Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
- Market Segmentation – A detailed analysis by segments and their sub-segments
- Competitive Landscape – Profiles of selected key players by region from a strategic perspective
- Competitive landscape – Market Leaders, Market Followers, Regional player
- Competitive benchmarking of key players by region
- PESTLE Analysis
- PORTER’s analysis
- Value chain and supply chain analysis
- Legal Aspects of business by region
- Lucrative business opportunities with SWOT analysis
- Recommendations
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