Consent management involves the set of procedures and policies for allowing consumers and patients to determine what information they are willing to permit their various care providers to access. Consent management allows patients to affirm their participation in e-health initiatives and establish privacy preferences to allow access to protected health information. Consent Management supports dynamic creation, enforcement from consumers, and jurisdiction privacy directives.

The key market players operating in the consent management market are Crownpeak Technology Inc., consentmanager AB, International Business Machines Corp, Didomi SAS, HIPAAT International Inc., TrustArc Inc., OneTrust LLC, Piwik PRO LLC, PossibleNOW Inc., Rakuten Marketing LLC, Syrenis Ltd, and Didomi SAS. The above listing of key players is derived by considering multiple factors such as overall market insights, dynamic trends, revenue, current general aviation portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers acquisitions, and other joint activities. A few of the important market initiatives and product developments from the industry are mentioned below:

• 2023: Google announced that by the beginning of 2024, all the publishers and developers using Google AdSense, Ad Manager, or AdMob would be required to use a Google-certified Consent Management Platform (CMP). This new CMP will be integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK.
• 2022: PossibleNOW, a leading provider of consent/preference management and consumer regulatory compliance solutions, announced a strategic partnership with best-in-class privacy compliance technology provider, TrustArc. This partnership has expanded privacy preference capabilities within their respective platforms.
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Author’s Bio:

Ana John:

• Senior Market Research expert at The Insight Partners